About

Vera H-C Chan

content strategist, features/A&E reporter, Web trendspotter, freewheeling storyteller.
Welcome to the central repository of her words, written and spoken.

As a senior editor and Web trends analyst for the Web’s top destination for news and information, she wrote  news features, celebrity interviews, pop culture columns, entertainment slideshows and trending stories for the Front Page and Yahoo! properties including News, Movies, TV, Food, Tech, Travel and Sports.

Through the Search Trends Program, Vera helped to define the voice of Yahoo! and brand development through media outreach. Using the Buzz Index, an in-house proprietary tool, she analyzed aggregated search data and other signals from millions of Yahoo! users to understand and report upon trending patterns, societal shifts and Web news cycles. She wrote material for weekly radio interviews (cumulative average listenership of nearly 9 million monthly).

A pop anthropologist specializing in interpreting online intelligence and search to gauge the cultural barometer, Vera shared news angles and cultural insight to reporters at outlets such as New York Times, USA Today, ABC, CNN, Oprah. She also appeared on radio talk shows and television as a Web Trend Analyst spokesperson, and held her own with Headliners on the Headlines, a San Francisco KGO hour-long talk show with comedians.

Behind the scenes, Vera was part of the editorial team who led global coordination among Yahoo! editorial teams for “tentpole & anchor” events, from awards shows to presidential elections to sporting events like the Olympics and World Cup. She shared best practices with international teams on audience intelligence (including SEO), workflow, breaking news protocol, and industry developments.

Under her editorial leadership, she grew the annual Yahoo! Year in Review. A list of the year’s top terms since 2001, she oversaw a team of  freelance and in-house writers and worked with producers, editors, marketing, engineering, and global communications to create a year-end online magazine. For 2010 and 2011, total reach each year exceeded more than 1 billion, with pickup in print and broadcast.

Her old-is-new-media background includes newspapers and regional magazines. In the area of books, she has contributed chapters to Asia in the San Francisco Bay Area and Martial Arts of the World: An Encyclopedia of History and Innovation.

Specialties:  content strategy, trendspotting, reporter, features writing, editing, search insights, media spokesperson, special projects manager, storyteller

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