Since 2001, Yahoo! put out what it called its “lists of lists.” In 2008, Buzz Log senior editor Vera Chan joined forces with the marketing team to tell the larger story of a society in motion, and how their collective searches revealed their social priorities, guilty pleasures, and cultural obsessions. More importantly, the project also captured the shift in how the world increasingly relied on the Internet for their news, at a time when at one point 1 out of 2 people who visited the Internet went to Yahoo!.
Senior marketing manager Rohit Dharne spearheaded the project to be a global enterprise, encompassing Yahoo’s 16 international properties, while global communications lead Carolyn Clark coordinated extraordinary public coverage online, in print and on broadcast including Good Morning America. Chan served as global editorial lead but was also the U.S. project editor, analyst, assigning editor, writer and PR spokesperson for print and radio. The Yahoo! Year in Review’s US coverage peaked in 2011, coming out with 144 stories in December 2011, the equivalent to a year-end magazine.
To come up with the Yahoo! Year in Review, editors analyze search queries based upon a number of factors, including absolute volume and growth versus previous periods, to see which themes and trends bubble to the surface. Of course, individual users and their searches remain anonymous.
Find Recaps & Flashbacks By Year By Clicking Below Links.